“We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve. “Serving our nation is a calling, and one that is fundamentally hopeful,” Wormuth said in a statement. Secretary of the Army Christine Wormuth said that, amid economic, political and social challenges in the U.S., the rebrand “illustrates how service in the Army is grounded in passion and purpose.” The Army is also now airing a commercial that leans into the idea of exploration and limitless discovery while tapping into the core message of serving the nation and the U.S. The new campaign includes a tweaked logo design - the same gold five-star symbol ,but without the box, to suggest the sky is the limit - along with a return of the Army catchphrase “Be All You Can Be” with a fresh look. The Army’s latest recruitment campaign brand has a focused interest on attracting the next generation of Americans to the branch through an emphasis on self-discovery and limitless possibilities. The storefront that later opened sold not only jewelry but everything from Samsonite Luggage to Sunbeam kitchen appliances.įink's is now one of America's 50 biggest jewelry retailers.( The Hill) – The Army on Wednesday unveiled a rebranded campaign to bolster recruiting efforts as the military struggles to meet recruitment goals, particularly among younger generations of Americans. The new owner will be adding the David David Yurman jewelry brand by November as well as adding the watch brand Tudor and the Mikimoto jewelry brand to the store portfolio, Fink said.įink's was started in 1930 by Nathan Fink, a pharmacist who started pushing a jewelry cart around the streets of downtown Roanoke selling jewelry on credit. ![]() Rone Regency was authorized to sell Rolex, TAG Heuer and Breitling, which are also sold by Fink's. The store design was created with the customer in mind, featuring many private and. The showroom will feature a modern jewel-box design complete with light and airy aesthetics, custom gold and bronze accents and ornate decorative fixtures. The deal ultimately completed in early September and the store was recently renamed to Fink's jewelers. The new Fink’s Jewelers location will be one of the largest in the company at over 8,000 square feet. The Masons and Fink began discussions about selling the Chattanooga store in January before the coronavirus pandemic shut down many retail businesses. In 2009, Mason relocated the jewelry store again into its current 7,849-square-foot storefront at 1950 Gunbarrel Road. Varallo, who started Rone Regency downtown in 1944, moved the store in 1960 to Brainerd Village at a time when Brainerd was growing and expanding. Mason, 71, bought Rone Regency in 1970 from founder Frank Varallo, who died in 2013. ![]() "We're not actively out looking to acquire other stores, but we are interested in growing in markets where it makes sense and we definitely think Chattanooga and Rone Regency made a lot of sense for us and we're very happy to be able to partner with Bob and Sherry Mason." "We've looked at a lot of jewelry businesses, but we just felt that the Chattanooga market was a really good fit for us and that Rone Regency was aligned with a lot of our customer service principles and our businesses really fit well together," said Matthew Fink, the president of Fink's who is part of the fourth generation to work at his family-owned retail chain. ![]() Rone Regency celebrated its 75th anniversary last year and rebranded its Gunbarrel Road store earlier this month under the Fink's name.įink's is the biggest luxury watch and jewelry retail chain in Virginia and North Carolina with 10 showrooms in Roanoke, Forest, Charlottesville, Virginia Beach and Richmond in Virginia and in Raleigh, Charlotte, Huntersvile and Durham in North Carolina. ![]() The Fink's jewelry chain, which began in Roanoke, Virginia in 1930 and has since expanded across Virginia and North Carolina, recently acquired Rone Regency Jewelers in Chattanooga from Bob and Sherry Mason. One of Chattanooga's oldest jewelry retailers has a new owner that is expanding into Tennessee for the first time.
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